" Are you a techno dinosaur"? A what? I meet business owners face to face every day. While there are millions of people online, there are still business owners not using the internet to leverage their business. Millions are working with cloud computing, but the techno dinosaurs are doing business with their head in the cloud.
How to recognize a techno dinosaur?
They really don't use the computer as a tool to run the business. What, you're surprised, maybe you're not and you know someone like this. Let me paint a picture of a techno dinosaur. There is very little they can do over the web, never mind posting a picture to Facebook. Word, Microsoft Office just a not too familiar term. Techno dinosaurs are being hauled into the 21st century kicking and screaming. They can barely use spell check let alone operate the latest cell phone to access email. And email access, wow let's not go there!
Taking your business to the cloud!
I love showing a techno dinosaur how to operate technology savvy tools, scheduling, invoicing, and connecting to and creating an email list. There are so many ways a business can deliver, and capture value online successfully. One example is the recent invasion of bricks-and-clicks model, customers shop online and pick up their order at a local store. A brilliant use of the extending the function of the business model.
My favorite project to date was working with a client who had a product she was unable to make enough to keep up with the demand. Her desire was to teach others how to make the product. She created a DVD and hosted it for sale on her website. She really made a great production. She visually produced a tutorial to show others how to make the product. This was pre-YouTube mania and sold thousand of copies.
What I absolutely know is that the internet is here to stay, but the important thing is there's always room for improvement. No matter what your business model, I have learned and seen how businesses have leveraged the internet and technology to learn, grow and conduct business in creative ways. Maybe you're not up to date on all the techno savvy tools, and don't consider yourself a techno dinosaur.
The same rules apply to your business whether you are operating offline or online channels. Take a minute and review the systems and areas where you want your business to grow. Can you increase sales without overwhelming your distribution channels? Yes, everything can be controlled, solutions can be created to manage the business in many ways. Do you know a techno dinosaur? Give them my number, I'm a specialist at creating a step-by step map into the 21st century.